Theory 61 customer surveys are designed to uncover new insights that are not reflected in your previous quantitative research. From customer satisfaction questionnaires to focus groups, we collect and analyze feedback to encourage you to take the proper action to retain business.

If you have just completed a rebrand, you may also realize the need to appeal to a new group of customers. To avoid the trappings of ineffective customer acquisition strategies (such as long sales cycles), Theory 61 adopts a no-frills plan to new customer acquisition. This allows you to focus on creating and perfecting products and services new customers will love. 

With 24/7 access to organizations via social media, text messaging and apps, customers demonstrate dissatisfaction when systems are not in sync or if they receive conflicting responses on alternate platforms. Theory 61 executes communication and data automation strategies to sync data and ensure that your customers have a great experience, no matter which channel they prefer to reach your brand. 

We study the science behind social media. What we buy and acquire can define who we are - or who we aspire to become. And, companies that can create aspirational ways for their community to interact with them not only generate higher engagement on social media, but solidify potential brand advocates.